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Faceless Instagram Account Ideas to Make Money
Most of the strategies I apply and teach are for people who want to grow their personal brand by using their authentic image to build their presence on social media and eventually make money.
However, for those who are camera-shy, the tips I share today are strategies I've gathered from helping students who didn't want to show their faces and from studying other successful faceless accounts.
Choosing a niche is crucial, but it goes beyond that. You need to create a coherent brand around your niche without showing your face. Some industries that work well for faceless accounts include:
- Gaming
- Cooking
- Drawing or Art
- Reposting or Meme Accounts
- Travel
- Books
- Hobbies
- Pets
- Inspirational Quotes (Daily Motivation)
- Behind the Scenes (A Glimpse into Your Life)
- Carousels (Valuable Information in Slideable Images)
- Memes (Humor that Connects)
Once you've chosen your niche, create an image or logo that represents your industry. This becomes the visual focal point of your brand. For example, if you're in gaming, a username like "FortniteAllNight" can work well. Similarly, for a travel account, "HiddenGemSanDiego" makes sense
Faceless Instagram Account Ideas
Creating a Brand Identity
Some creators who implement this well are @so.yummy, @allabout.vegas, and @the.cozy.bookworm. Their brands and profile pictures focus on the theme, not themselves.
Use colors and a logo that clearly alludes to the theme, therefore, visitors feel that it is an account that uploads specific content.
Creating Content Without Showing Your Face
Exploring Different Styles
There are many ways to produce content without showing your face, especially in the current era where video content is king. Here are seven different styles of videos you can create without showing your face:
1. Stock Videos: Use websites like Storyblocks to download pre-recorded videos and splice them together to tell your story.
2. Object Videos: Record objects or your hands. This is common in cooking or art videos where overhead shots are used.
3. Screen Recordings or Screen Sharing: Perfect for gaming, tutorials, or celebrity gossip pages. Use screen captures and voiceovers to discuss the content.
4. Waveform Videos: If you have a podcast, share audio clips with a blank screen or text overlay.
5. Graphic Videos: Use graphic design skills or hire someone on Fiverr to create appealing graphic content. An example is Lenny, a droplet-shaped character giving motivational speeches.
6. Voiceover Videos: Create videos with impactful quotes and voiceovers to make your content more engaging.
7. Reposting or Meme Accounts: Although these may not be as successful on Instagram due to recent algorithm changes, they can work well on TikTok or YouTube Shorts.
Quality over Quantity
A common trait among successful faceless creators is the high quality of their videos. Even if the content isn't the best in the world, it is eye-catching. They focus on storytelling and use four pillars of value: educational, entertaining, inspiring, and relatable.
For example, an educational account like Brown Coffee started by educating people about coffee with high-quality shots that made viewers crave coffee. Similarly, the entertaining account Lenny effectively uses storytelling.
Study What Works in Your Industry
Observe other successful accounts in your niche. What makes you stop scrolling? Take note of those strategies and try to implement them in your content. If you're hiding your face, ensure it doesn't feel awkward or forced, as it can seem ingenuine.
For instance, Book of the Month initially tried to hide their employees' faces, which felt awkward. Once they started showing faces, their account took off. It's important to understand why you want to remain faceless and how it affects your connection with your audience.
Examples of Successful Faceless Profiles
1. Book of the Month
- Although it started without showing faces, Book of the Month saw more success once they began featuring people in their videos. This transition is evident in the evolution of their content.
2. Golden Brown Coffee
- Golden Brown Coffee grew as a faceless account by offering high-quality educational videos about coffee. They eventually revealed their face, but their growth was significant while they remained faceless.
3. Lady and the Blues
- This pet account features an adorable dog and has grown by using trending audios adapted to the pet niche. It's a great example of how faceless content can be engaging.
4. So Yummy
- Focused on food, @so.yummy produces high-quality videos that make viewers hungry. Their content centers on the food itself, not the creators.
5. Get Lost Website
- For repost accounts, @getlostwebsite showcases travel destinations without focusing on who is behind the camera. It's all about the places being shown.
6. Cozy Bookworm
- Although still growing, @the.cozy.bookworm is a book account with a simple, niche-focused strategy. It nurtures a community of book lovers and shows potential for significant growth.
Final Tips and Call to Action
Always leave a call to action (CTA) pinned in the comments. Encourage your viewers to interact with your content creatively. Instead of saying "follow me for more," try something like "if you enjoy this content, check out our page."
If you're starting from scratch and want to learn some advanced techniques, you can take the following course “The Ultimate Instagram Faceless Strategy.”
The Real Secret: Having a Great Cause
The real secret to growing a faceless account on Instagram is having a great cause or purpose. A clear message that connects with people is crucial. This will allow you to build a community and a movement without needing to show yourself.
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